CITGO is so much more than a supplier. We’re a hardworking partner that knows how to drive your business forward. As a refining company, we’re dedicated to providing a quality brand image and great customer service that consistently earns rave reviews.
Each of our nearly 4,200 CITGO gas stations is locally owned and independently operated. This is a great opportunity to expand with a company that’s been helping retailers grow for over 110 years. Here’s what you can expect with our Brand License Program.
“CITGO has always gone above and beyond. Any issues, I just call and someone will help me or lead me in the direction I need to go.”
– Mike, CITGO Retailer
Newly reformulated TOP TIER TriCLEAN has 50% more cleaning agents for better power and performance and improved engine life.* In fact, consumers prefer the cleaning properties in all grades of CITGO fuel. And positive perceptions of our fuel’s cleaning properties have increased by 15% in recent years.
CITGO is committed to empowering retailers to effortlessly support consumers with gasoline engineered to meet the demand of today’s drivers. It’s a win-win all around.
* New CITGO TriCLEAN additive package contains 3 detergent components vs. the previous version which contained 2 detergent components. Actual results are based on continuous use and may vary depending on vehicle type and age, personal driving habits, and gasoline previously used.
First impressions matter. Elevate your store’s branding with our state-of-the-art Illuminate branding solutions.* Our signage is turning heads with its strong visual appeal, making CITGO stations “pop” while conveying an image of comfort, safety and cleanliness at each station.
Here are a few elements of the Illuminate program that are commanding consumers’ attention:
* Brand materials and reasonable installation costs will be amortized against each location for 60 months pending credit approval.
Partner with CITGO and we’ll connect you to one of the fastest growing loyalty programs. Club CITGO is a surefire revenue generator that saves customers money. And it’s easy for station owners to implement.
We ensure Club CITGO locations get full support – from training and a dedicated call center to 100% funded national merchandise deals. This is a loyalty program that shows our loyalty to your growth objectives.
* Based on NACS SOI average merchandise gross profit results and OPIS Margin Pro 3-year average 2021-2023
CITGO wants to give our loyal fleet customers the solutions they need and the bottom-line savings they deserve. Our Fleet and Rewards cards offer the complete fuel management solution for area fleet managers and small business owners. * It’s all about saving you money, while growing your volume.
Take advantage of the benefits of CITGO Fleet and Rewards cards.
* WEX personnel will navigate fleets to the card product that matches their fleet size.
CITGO knows station owners have unique operational challenges. Our retailer-centric approach is here to keep you moving ahead of the competition.
Here are just a few highlights:
We think you’ll appreciate the CITGO commitment to being the easiest brand to work with. Let’s keep the conversation going – no commitment, just a great opportunity to expand your business growth with CITGO.
Here’s a recap of what makes the CITGO Brand License Program the smart move to rebrand your station and accelerate your business growth.
Maximize Profits
Purchase unbranded fuel at lower costs, then upgrade it to meet TOP TIER TriCLEAN standards and sell at higher branded prices. Enjoy even larger margins with Premium fuel.
Low cost of entry
Benefit from a minimal licensing fee, making it easy to transition to CITGO branding.
Unmatched support
Enjoy the CITGO longstanding commitment to being the easiest brand to work with.
Premium quality additive system
Capitalize on newly reformulated TriCLEAN, our most advanced additive system yet – with TOP TIER designation and 50% more cleaning agents.
Advanced tools
Gain access to Club CITGO, one of the fastest growing loyalty programs, the CITGO proprietary credit card, the full WEX portfolio, plus cutting-edge branding solutions through the Illuminate program.